Speaker · Writer · Big ideas that work on a Wednesday

Mission.People.Technology.In that order.

Most organizations buy the technology, fit the people around it, and hope the mission survives. I help leaders do it the other way around.

Josh Grace speaking on stage at Dreamforce 2026
On stage at Dreamforce 2026
Recent stages
  • Dreamforce2026
  • Salesforce Connections2026
  • Salesforce Education Summit2025
The idea

Mission → People → Technology

MissionCenter your people on your mission. When nobody says who the work is for, the work aims itself.

PeopleEvery person brings something no one else can. You already pay for that intelligence. Most organizations never use it.

TechnologyBuild your technology to empower your people. Automate anything. Own everything.

The book, in progress

In That Order

Why every era of management fixed the operation and missed the person, and how to build AI around people instead. Readers of Signal & Strategy see the chapters first, every Wednesday.

Signature keynote

In That Order

Every era of management fixed the operation and missed the person. AI is the first technology flexible enough to be built around people, if leaders get the order right.

For leaders

Who Says Go?

Your AI pilot won't fail. It will sit until everyone forgets it existed. The decisions AI exposes, and how to name the person who owns them.

For teams

Automate Anything. Own Everything.

The one AI skill everyone expects and nobody teaches, and why your name is still on the output.