About

I didn't plan this.

Josh Grace

I started my career as a pastor. For nearly a decade, my work was about helping people navigate uncertainty, make meaning, and find the courage to act when outcomes weren't guaranteed. I was not a technologist. I was barely a planner. But I learned something in those years that has defined every role I have taken since: when things are hard, the obstacle is almost never the thing people say it is.

When I left pastoral work and moved into technology consulting, I was told I didn't have the background. That turned out to be the most useful thing about me. I could sit in rooms full of engineers and executives and ask the questions no one else was asking, because no one else was willing to look like they didn't already know. I got comfortable with not knowing. I got good at it.

Today I lead enrollment technology strategy at Indiana Wesleyan University. I work at the intersection of artificial intelligence, organizational change, and the stubborn, unglamorous work of getting institutions to move. I have seen AI transform what is possible. I have also watched it become the world's most expensive distraction for leaders who were never clear on what they were trying to accomplish in the first place.

That tension is what I write about. Not the tools. The thinking.

The non-linear path from pastor to consultant to executive to writer is not incidental to what I believe. It is the argument. Clarity does not come from a single domain of expertise. It comes from the willingness to keep asking harder questions, in every room you walk into, regardless of what you are supposed to already know.


What I'm building

This site is my long-form home. I write the newsletter Signal and Strategy for leaders who want the deeper conversation that LinkedIn doesn't allow. I speak at leadership events and executive gatherings on AI, organizational clarity, and decision-making in environments where the tools are getting smarter and the human judgment required to use them well is not.

I am working toward a traditionally published book on the thesis that sits at the top of every page on this site. If you are an agent, editor, or reader who wants to follow that work as it develops, the newsletter is the right place to do it.